The hoodie, or hooded sweatshirt, is more than just a piece of clothing—it’s a symbol of style, comfort, and attitude. Born in the 1930s in the United States, it was originally designed for workers braving cold conditions. Practical and warm, it quickly became a favorite among athletes, thanks to brands like Champion, which helped popularize the hoodie.
In the 1970s, the hoodie made a leap into urban culture. Embraced by skaters, graffiti artists, and hip-hop performers, it became the signature garment of the streets. Icons like Run-D.M.C. and Tupac Shakur turned it into a symbol of street culture.
By the 2000s, the hoodie hit the fashion runways, reimagined by designers like Marc Jacobs and Virgil Abloh, who elevated it with luxurious designs. Celebrities like Kanye West, Rihanna, and even Mark Zuckerberg solidified its status as a wardrobe essential, wearing it in both streetwear and casual chic styles.
Today, the hoodie combines comfort and style effortlessly. Whether minimalist or bold, it suits every mood and occasion. Explore our hoodie collection and find the one that matches your personality!
